The Client
FLY Fitness are an independent, boutique gym located in the centre of Bath.
The dream began for FLY out of the founders’ passion for self-love and a desire to facilitate others to transform their own mental and physical wellness through fitness. Today they offer highly-rated exercise classes, and provide state of the art gym equipment all in a luxuriously renovated Grade I listed building, complete with a healthy food café on the ground floor.
1000 new leads generated.
The Challenge
The landscape in which FLY started was a challenging one. Less than a year after opening their doors for the first time, FLY along with the rest of the nation had to shut up shop in the wake of the global pandemic. Much of the momentum they had generated became dormant, and when we started working with FLY in 2021, we had all entered a brave new world and people’s fitness habits had changed. FLY needed a strategy for growth – to show people the value that being part of a gym, a fitness community, like FLY would make to their lives.
Project Services
– Digital Communications Strategy
– Project Management
– Email Marketing
– Search Engine Optimisation
– Integration with Mailchimp
– Google Ads
– Content Creation
The Strategy
Offering a luxury gym experience with a higher price tag to match, FLY needed a strategy which didn’t depend upon offering huge discounts just to get more members through the door only to have them leave again later. They were looking to grow loyal, enthusiastic members who would make FLY their home from home.
Confident in the service they were providing, the primary goal for FLY’s digital marketing therefore became to bring potential members through the door in order to experience FLY’s classes and facilities for themselves.
The Project
This led us to create the Try FLY campaign. Try FLY enables anyone interested in FLY to experience the gym for themselves – both the gym and a class – without being committed to membership.
To facilitate this, we added a pop-up to FLY’s website which invites those browsing for a new gym to sign-up to receive a free pass. This then adds the person’s contact details to the mailing list and triggers an automated email detailing next steps to be sent to the new sign-up. At the same time it notifies the FLY team that they have a new lead waiting.
The Results
With 1000 new sign ups and counting, this offer is meeting a need for potential customers – who are keen to try before they buy and with nothing to lose and everything to gain from a free gym experience.
It’s great for our client because the automated system quietly pushes them high-quality leads on an almost daily basis, meaning less time spent marketing and more time spent training with their newest members.
The Feedback
“Jonathan and Helen are incredibly knowledgeable, patient, helpful and trustworthy people. As an independent business owner they have really filled a gap in my business that simply could not be filled internally with a full time member of staff. They have helped with the digital marketing aspects of the business from SEO, website, social media and mailchimp etc. As a busy person who is not digitally minded, they have been really patient when working with me and spearheaded a lot of work.
We would really recommend Bathcomms to others! I have worked with a few other companies and always felt in the dark and confused when it came to understanding project progress- this has never been the case here. Thank you!”
Tessa Campbell, FLY Fitness Founder
The Feedback
“I have worked with Jonathan and Helen for a few years now and have always found them to be exceptionally professional and organised. Marketing is often neglected within a business as day to day operations steal most of your time – Bathcomms has proved itself as a company I can rely on to pick up the slack for me. I wouldn’t hesitate to recommend and I do recommend frequently.”
Richard Campbell, FLY Fitness Founder