New Magento Support Service
Bathcomms have just launched a new service under the MageUTB brand that's geared towards providing maintenance, support and development needed for business critical Magento sites. Based on over three years intensive experience 'walking the walk' with Magento site owners from a range of sectors, MageUTB offers a focused range of services that address the real issues of keeping Magento sites productive. See:See: MageUTB - Magento Support, Development and Maintenance
Why you need (good) ecommerce
In short it's because there's a great opportunity right now for established retail and wholesale businesses to properly integrate ecommerce in their operations and win back their share of the on-line market.
Whilst it might not yet be the case in your sector, overall, the continuing digital revolution means now that some 40% of retail business is done online. What's more, advanced ecommerce technology suitable for the sales and marketing teams of traditional bricks and mortar companies has also recently become available. So with this levelling of the 'online-offline' playing field and given the strengths built up over the years that traditional businesses have, there's no reason why medium sized bricks and mortar companies who embrace ecommerce successfully can't achieve at least the same market share online as off.
So if you are you a well established B2B or B2C company of medium or approaching medium size and having worked hard to weather the recession are now thinking what to do next to take the business forward, please read on...
Why ecommerce can fail (badly)
We've all experienced the frustration of a supermarket trolley that goes anywhere but forward and online shopping carts can be just the same! The pitfalls here are not just associated with wrong or inadequate cart features but also those that result from a lack of understanding of in-house systems, procedures, culture and the wider on-line market contexts in which the ecommerce solution has to operate.
Without a proper understanding of these wider issues there's no way you will get results you should.