Why you need (good) ecommerce
In short it's because there's a great opportunity right now for established retail and wholesale businesses to properly integrate ecommerce in their operations and win back their share of the on-line market.
Whilst it might not yet be the case in your sector, overall, the continuing digital revolution means now that some 40% of retail business is done online. What's more, advanced ecommerce technology suitable for the sales and marketing teams of traditional bricks and mortar companies has also recently become available. So with this levelling of the 'online-offline' playing field and given the strengths built up over the years that traditional businesses have, there's no reason why medium sized bricks and mortar companies who embrace ecommerce successfully can't achieve at least the same market share online as off.
So if you are you a well established B2B or B2C company of medium or approaching medium size and having worked hard to weather the recession are now thinking what to do next to take the business forward, please read on...
Why ecommerce can fail (badly)
We've all experienced the frustration of a supermarket trolley that goes anywhere but forward and online shopping carts can be just the same! The pitfalls here are not just associated with wrong or inadequate cart features but also those that result from a lack of understanding of in-house systems, procedures, culture and the wider on-line market contexts in which the ecommerce solution has to operate.
Without a proper understanding of these wider issues there's no way you will get results you should.
Why you need our e-business approach
In a nutshell, ecommerce projects will fail if insufficient attention is given to a wide and important range of in-house and on-line market issues. Not surprisingly, given the fast moving, specialist nature of this web, most companies simply don't have the level of expertise needed to identify and address these issues properly. So sadly, frustratingly, they fail to achieve anything like their potential share of the on-line market.
That's where we can help.
Our 'consultancy first' approach ensures that all these wider issues are properly understood and taken in to account and we end up providing a balanced solution. A solution that's tailored to your journey as you take the best of your existing business and step out to achieve your full potential on-line too. We see this as being much more than just ecommerce and much prefer the term 'e-business'.
Once the full and real requirements are established, we bring to bear a combination of industry leading technology, proven web development and web marketing expertise and all the training and encouragement needed to get your team equipped and enthused for the on-line journey.
The final solution will include many features normally only found on enterprise level-sites and the really good news is that the price tag will be one that medium sized and even smaller companies can afford.
... and that's all why, if you are serious about on-line business success - you need our e-business approach.